Bussines

Egg White Powder Is the Base of Starbuck’s Newest Drink

Starbucks simply unveiled its newest espresso drink: The cloud macchiato, made with egg-white powder. The brand new drink, which comes iced or sizzling, shall be served at shops in the US and Canada and is an everlasting addition to the menu.

Introducing a brand new sort of froth match for each sizzling and iced drinks is a method for Starbucks to drive progress in its profitable line of chilly drinks — and assist construct pleasure round new chilly drinks as clients transfer away from Frappuccinos.

For the cloud macchiato, Starbucks drew inspiration from a Spanish drink known as leche merengada, or “merengue milk.” An in-home staff developed a recipe for the cloud powder that features egg whites and milk for a meringue-like texture. The ensuing foam is corresponding to Starbucks’ chilly foam, which it launched broadly final yr.

The cloud macchiato is available in caramel and cinnamon flavors.

The espresso firm first teased the cloud macchiato throughout its investor day in December for instance of how the corporate is innovating its iced drinks. Chilly drinks “have contributed to greater than 80% of our beverage development during the last two years,” Starbucks Chief Operations Officer Rosalind Brewer stated on the occasion.

Starbucks’ new cloud macchiato additionally could have a star tie-in. Rumors swirled that pop singer Ariana Grande could also be concerned within the product launch after Grande and Starbucks posted matching tweets.

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